HOW WE DO IT
We help our clients make crucial decisions to drive maximum growth with limited resources. We are uniquely placed to connect the dots across the media touch points and shape brands around people.
WE DELIVER BEST-IN-CLASS PERFORMANCE:
As people demand a frictionless experience across channels, the complexity of each channel and the interdependencies between channels is only growing.
HOW IT WORKS
Agile production
We can create any type of content at any kind of scale – from quick and effective copywriting to video, commerce-driven product description or publisher-quality printed editorial. We create content that’s right for brands’ audiences, right for publishers, and optimised for platforms.
Consumer insight
We put search data at the forefront of user intent. This is combined with proprietary panel data, social media data, third-party data and competitive analysis. To save on human cost, in-house machine learning can process this information at massive scale.
Relevant amplification
We leverage the most effective tactics to distribute and optimise content pieces where and when it matters the most: natural search, influencer marketing, paid search, paid social, native advertising, programmatic video, retargeting and re-messaging tactics, etc.
Robust measurement
We combine rigorous tagging, analytics setup, social listening and attribution modelling to build custom content analytics, which means we can prove the real returns of our content.
WHAT WE DO
As 44% of CMOs see information overload as a key barrier to better relationships with consumers, it has never been more important for brands to develop meaningful content that will truly emerge from the noise. To be relevant in people’s lives, content should be based on robust audience insights, personalised and consistent throughout environments. In other terms, it should start with data and end with data. Intelligent Content is our process of creating and producing multi-format content that is grounded in data, made for real people, and achieves business goals.
Many companies can offer production. Some of these will offer strategy. A few will even offer paid promotion. We not only deliver all of this at market-leading quality, but also bring in the full force of our data and channel expertise to make sure we start from data-driven insight and end with data-driven proof. Data-infused creativity: at the heart of our content approach is a deep-seated capability to use data to both develop rich audiences and inform the content strategy. With a detailed, written content and editorial strategy, we execute all creative assets required. Data-driven performance media: we determine where audiences will be and where they’re likely to act to ensure the relevant content is positioned in the right place at the right time.