In the ever-evolving world of digital advertising, capturing and converting audiences is both a challenge and an opportunity. At the Cannes Lions International Festival of Creativity, dentsu's Hamish Kinniburgh led a panel with industry leaders to explore how Gen AI is revolutionizing advertising.
Kinniburgh emphasized dentsu's innovative approach: "We’re not just a media agency—we integrate media with data, content, commerce, and culture to build an agency fit for today's world." This concept, dubbed Media ++, reflects dentsu's holistic strategy to media.
The panel featured insights from:
- Jenny Chau, Chief Solutions Officer at Channel Factory
- Dave Surgan, Emerging Platforms Lead at Meta
- Sam Temis, MD of Audience, Data and Programmatic Media at Google
- Chris Yorro, Head of Agency Development at Yelp
These experts discussed the transformative power of AI in delivering personalized, contextually relevant ads. Kinniburgh urged advertisers to embrace AI: "Test, iterate, verify, and start using AI—it’s an ever-changing tool."
Explore the future of AI in advertising with the full panel discussion:
